HOME Intelligence Layer

Leadership

Funnel health, leakage, and revenue at risk across 400 cases.

AED 1.28Mat stake (111 cases)

54% are engaged stalls (recoverable with action). Most concentrated in Valuation due to stuck in stage.

AED at stake = expected commission on this case.

Funnel

Reached vs currently in each stage

Lead29/400↓ 371 (93%)
Pre-approval49/371↓ 322 (87%)
Property search56/322↓ 266 (83%)
Application62/266↓ 204 (77%)
Valuation67/204↓ 137 (67%)
Final offer38/137↓ 99 (72%)
Signing58/99↓ 41 (41%)
Disbursed41/41

Grey = reached, teal = currently in stage.

Leakage concentration

At-risk cases per stage

Valuation
35of 67(52%)
Property search
16of 56(29%)
Final offer
16of 38(42%)
Application
14of 62(23%)
Signing
12of 58(21%)
Pre-approval
11of 49(22%)

Stages with the most flagged cases, ranked by cases at stake.

Top leakage reasons

By AED at stake

Stuck in stage34 cases · AED 395K
Payment cliff15 cases · AED 188K
Valuation delay15 cases · AED 175K
Client silent15 cases · AED 158K
Pre-approval expiry10 cases · AED 144K
Docs stuck10 cases · AED 108K
Transfer tunnel12 cases · AED 107K

Cross-sell attachment

Service-by-service eligible vs attached

Conveyancing88/137 (64%)
Life insurance79/99 (80%)
Home insurance44/99 (44%)
Concierge79/400 (20%)

Life insurance on signed cases is the Week-1 quick win.

Handover pipeline

Future commission to pre-arrange

AED 75Kacross 8 cases

Offplan handovers within 180 days. Pre-arrange now to capture at closing.

Bank performance snapshot

By each case's selected lender

BankIn-funnel casesAvg days to fundAvg commissionTotal expected commission
Abu Dhabi Commercial Bank6019d0.81%AED 628,502
RAKBANK4816d0.87%AED 527,508
HSBC UAE4929d0.88%AED 523,188
Abu Dhabi Islamic Bank4223d0.85%AED 495,191
Standard Chartered4225d0.88%AED 490,664
Emirates NBD4621d0.82%AED 474,110
First Abu Dhabi Bank3825d0.83%AED 427,814
Dubai Islamic Bank3726d0.85%AED 427,028
Mashreq3817d0.80%AED 385,265

Model evaluation

Stall classifier vs 30 hand-labelled cases · accuracy 90%

Confusion matrix (rows = hand label, cols = engine)
StalledPauseHealthy
Stalled
4
0
0
Pause
0
6
0
Healthy
3
0
17
ClassPrecisionRecallSupport
Stalled0.571.004
Pause1.001.006
Healthy1.000.8520
LLM brief checks

19/19 passed (100%) — numbers grounded, action matches engine, no invented details, under 60 words.

3 disagreements shown honestly, not hidden: HOL-0045 (mine Healthy / engine Stalled), HOL-0020 (mine Healthy / engine Stalled), HOL-0027 (mine Healthy / engine Stalled).